Copywriting Services in California
California holds two of the most demanding copy markets in the world, and they want opposite things. Bay Area technology buyers want the mechanism. Los Angeles entertainment and consumer brands want the feeling. Copy written for one reads badly to the other.
What business looks like in California
The Bay Area concentration of software, semiconductor and venture-backed technology companies is the densest anywhere, and the buyers there are unusually literate about marketing language. Southern California carries entertainment, media and a consumer brand sector, plus aerospace and defence around Los Angeles and a substantial biotech cluster in San Diego.
We staff California work by which half of the state it is for. Technical B2B copy for the Bay Area is written to survive engineers reading it. Consumer and entertainment copy for Los Angeles is written for pace and voice, and the structure carries the persuasion rather than the claims.
Sectors we write for in California
- Software, SaaS and venture-backed technology
- Entertainment, media and consumer brands
- Biotech and life sciences
- Aerospace and defence
Where we work in California
We work remotely across the state, including Los Angeles, San Francisco, San Diego, San Jose, Sacramento, Oakland, Palo Alto, Santa Monica. Time zones are handled around your schedule, not ours.
California: common questions
Do you write for Bay Area technology companies?
Yes, and it is where we brief most carefully. Bay Area buyers read vendor copy constantly and discount anything that sounds like it was written without seeing the product.
Can you write consumer and entertainment copy for Los Angeles brands?
Yes. Consumer work is a voice problem before it is a conversion problem, so we spend the time on tone and let the structure do the selling.
Do you cover San Diego biotech?
Yes. Life sciences copy has to satisfy scientific founders and commercial buyers at once, which usually means separating the factual and persuasive parts of the page rather than blending them.
Copywriting elsewhere in the USA
California is one of the states we cover on our USA copywriting page. We also write for New York, Texas, Florida, Illinois, Massachusetts, Georgia.
Working outside the USA? We cover the UK, Canada and Australia.